Pay-Per-Click Marketing

Pay Per Click (PPC) is the fastest, most accessible way to grow your business online

PPC grows your business by targeting customers who are already looking for you. When people search one of the keywords you have selected that relate to your business, your ad appears on top of and next to the search results. Your potential customer simply clicks your ad to make a purchase or learn more about you. You are advertising to someone that has already expressed interest.

So why should you choose PPC marketing as a solution for your company?

  1. You control your budget
  2. Your customers want to work with you
  3. You get fast results
  4. You have access to all the tools you need

Depending on whether you want to acquire more customers or merely increase awareness, every dollar spent must be targeted to gain visitors. You’re drawing in visitors who are interested in what you have to sell and what you have to say, and visitors motivated to take action.

HOW IT WORKS

Pay Per Click (PPC) is an instantaneous marketing strategy by nature – once you have created your account, you can turn the campaign on or off with the click of a mouse.

The various PPC platforms (particularly Google Adwords) have intense and very useful data-driven real-time reporting. You can have instant access to your account’s activity, budget, history and performance.

This makes Pay Per Click (PPC) a very popular, measurable, and highly leveraged marketing tool for any business on the web.

However, the ever increasing complexity of the Pay Per Click (PPC) platforms, and their demand on resources (time) just to keep up with the learning curve let alone manage the platform, render it challenging for any business (or business owner) to manage.

HOW WE’LL SUPPORT YOU

At PullRank Media, our approach to managing these efforts extends beyond the day to day. We seek out the tremendous insights that exist within Pay Per Click (PPC) and use them to base our organic Search Engine Optimization (SEO) and other marketing efforts.

We capitalize on this data to create an integrated Search Engine Marketing strategy that combines both Pay Per Click (PPC) and Search Engine Optimization (SEO) to allow for double (maximum) Search Engine exposure and yield even greater results.

When you sign up for our Pay Per Click Management Program, you will be assigned a dedicated Account Manager that is highly trained, with many years of Pay Per Click experience, to assist you setting up your account or strategize in determining your (existing) account goals and improving your account around them.

Your Account Manager will also work in tandem with our team in coming up with a comprehensive on-line marketing strategy for your company that will encompass all of our expertise and services. We will also help you design this plan around your budget and business growth goals.

WHAT TO EXPECT

First, we get to know you, your business, your customer base and your goals. Then, we create (or build on) a customized search advertising campaign based on keywords related to your business.

There is a portion of the PPC process that we standardize through the organization of tools (Campaigns, Ad Groups, Keywords); technology (Analytics, Keyword Search Tools, Competitive Analyis); and human resources (Account Managers and Analysts).

But, we also design our approach around each business’s unique needs and then monitor and review it all with a human eye and touch to ensure nothing slips through the cracks. We structure the process as much as we can for efficiency.

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