Search Engine Optimization

PullRank’s approach has always been to think backwards: What are the criteria the search engines use to rank websites? What is it our client’s customers search for and how do they organically search?

In identifying these trends, we can go about building our client’s internet presence in a way that other successful websites have done naturally, so that it does not come across as an artificial manipulation of the search engine model. This is important, because it tops the list of criteria that search engines use to determine ranking: is the website “naturally popular”.

Why us?

PullRank succeeds in this business by employing a long-term, sustainable approach to Search Engine Optimization (SEO), within an integrated marketing strategy.
Please forget any “in-the-box” or “quick-fix” approaches to SEO, they don’t work in long term We have developed far more effective solutions.
Our SEO framework is rooted in a strategic and holistic approach to SEO, integrated with a over-arching digital marketing strategy. We focus on audience development and brand reach.

Our Steps

  1. Preliminary Foundation Keyword Research
  2. Technical SEO
  3. User Experience
  4. Public Relations
  5. Social Media
  6. Ongoing: Analytics and Reporting

The foundation: Keyword Research

Keyword research is the most important aspect of a Search Engine Optimization (SEO) strategy, it establishes the keywords and key-phrases an SEO campaign is to target by researching the variations, popularity and competition surrounding keywords relevant to a client’s business and website. Understanding how people search for you is at the very root of our process here.

Understanding, for example, the difference between head (general and competitive) and long-tail (specific and sometimes less competitive) keywords is essential to setting up a structured SEO campaign. Head keywords tend to individually attract more traffic but long-tail keywords account for 70% of total user searches.

Technical SEO

Google needs highly accessible websites it can crawl and index, for this reason technical SEO is important and highly effective.
Technical SEO involves dealing with issues such as (1) Indexation, (2) site speed (page loading times), (3) meta tags and rich snippets (micro-data mark-up), and (4) Information architecture, URL structure, and site management.


Relates to how thoroughly, easily and accurately search engines are able to ‘crawl’ the pages on your website, allowing these pages to be added to the index database of search engines.
The key areas to note here are:

  • Generating XML sitemaps (submitted to each search engine)
  • Optimizing internal linking within web pages on your site
  • Managing how deleted pages (which can lead to 404 errors) are handled
  • Resolving duplicate content issues
  • Understanding Query Parameters and Pagination to include your publicly available site in the index of search engines


Website speed is essential for Search Engine Optimization (SEO) and user experience. Slow loading websites are frustrating for both site visitors and Search Engines spiders. We want to make sure your site’s page load time is under 3 seconds.


Micro-data is the marking-up of HTML content into standardized categories of content. The result is structured data that can be sorted by attributes in databases. is the universally accepted Micro-data standard employed by all major search engines, and the following are some of the types of content can be structured using Schema:

Information architecture

Defining the structure of your website is critical for both user experience and search engines. Information architecture should link with keyword research and also establish a URL structure for your site.

User Experience

User experience is an essential part of Search Engine Optimization (SEO). Creating a functional and accessible website with users in mind makes it easy for visitors to navigate, retrieve content and stay longer on your website. ‘Average time on site’ and bounce rates are indicators that display the value and ease your website offers its visitors.

Content Marketing & Outreach

But unfortunately, having a site that offers a great user experience with technically perfect Search Engine Optimization (SEO) is not enough for Search Engine success. Creating and promoting good quality content that aligns with your company’s focus is the next step. We encourage our client’s to think about how they can offer complementary content both on and off site to help increase sales.

Content does not only come in the form of text, it should be considered as, and is consumed as video, audio (podcasts), images, Infographics, whitepapers, competitions, webinars or hang-outs, guest blog posts, mobile apps, email newsletters, research, etc. We help guide guide our clients in creating a content marketing strategy that supports their brand, website or e-commerce. Promoting ‘high-quality’ content encourages publishers and bloggers to discuss and link to us.

Public Relations

PR is still one of the most effective way to promote your brand to its target audience. Traditional media has merely evolved and taken an online form in influence, engagement and outreach. Bloggers, for example, have emerged in the PR space and are now critical for all Search Engine Optimization (SEO) campaigns. Media sites rate amongst the most authoritative and trusted sites to acquire reference backlinks from. PR by its nature is very people-focused and aims to ensure that a broad or targeted audience becomes aware of your brand.

Social Media

“Content is fire, and social media is gasoline” – Jay Baer.
As we discussed here people are spending more and more time on social media outlets like Facebook, Twitter, Vine, Pinterest or LinkedIn, and likewise this is where we increasingly discover and engage Brands.
In 2010 Google admitted that social signals really do figure in organic SEO. There is still a debate on how strong an effect the likes of Facebook, Twitter and LinkedIn really have, but it’s obvious that any company that’s not active on Google+ is missing out on an easy SEO benefit.
When you integrate Social Media with your SEO and overall Marketing strategy, remember that the consumers and customers of tomorrow are spending more and more time on the social media of today. Companies and marketers need to go where their audiences are spending time.

Testimonials and clients

Good words. Good people







We worked many-many time and got perfect result!


Work with us and get leadership!


We worked many-many time and got perfect result! Work with us and getting leadership!

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